Google has added many SEO changes in the last year, and the face of the blogosphere and the way in which it operates has completely changed during that time. Simply starting a small business blog does not guarantee success. You need to go beyond the conventional method of blogging. Today I am here to offer you the blueprint to create a business to promote your offline or online business. A business blog is different from conventional blogs like ShoutMeLoud. The target of a conventional blog is to gain subscribers and more revenue from advertisements or via Sponsored content. The target of a business blog is to create brand awareness, engage users, get users on their sales funnel & eventually convert them into a customer. While also attaining more search engine visibility over time. Overall, a small business blog is an integral part of inbound marketing. The strategies offered in today’s post will help you to get your small … [Read more...] about Do You Know How to Create a Blog For Marketing Your Business?
In 2000-2006, there was an emergence of blogs and how blogs changed consumer perception of a company. Robert Scoble & Shel Isreal written, Naked Conversations, talks about how blogging changed the way Micorosoft customers’ thought of the company. A corporate blog indeed provides a point of convergence for marketing campaigns, customer communication and corporate image (for partners or potential partners). A blog for your business, will not only help you to get more customers, but it will solve many of your business problems. Let me give you a detailed example, which explains why a blog is important for a business or corporate of today. Blog or Website? Which is good for your business Why every business should have a blog (Example) Jim runs a technology company, which specializes in creating applications for Android. His application development team has 5 members; people with different interests and lifestyles. A day in their lives is full of conversations within … [Read more...] about Why Your Business Needs a Blog?
Google Adsense is one of the most commonly used advertising platforms in the Internet industry today, with millions of publishers worldwide. Every web property, whether small or large-scale, is making money online with AdSense. Is your web property among them? I consider AdSense to be “the people’s choice” when it comes to website monetization. Anyone with a unique and interesting site can join this program. A single click can earn anywhere from a few cents to a few dollars, depending on your niche. If you are looking for the easiest and the most profitable pay-per-click ad program, then AdSense is the best. But wait! See the “No AdSense” in the post title above? Read on to learn why sometimes the better choice is not putting AdSense (or any AdSense alternative) on your business website. If you are a novice, and you are planning to build your own online business through a blog or an online … [Read more...] about Why You Should Not Use AdSense on Your Business Website
You know you have to update your blog. But you’re just too busy, and you don’t want to fill it up with mindless fluff. Blogging doesn’t always have to be painful or lengthy, but neither should it be some form of wishy-washy free-writing exercise. You can create quick yet substantial blog posts with the following tips. When it comes to the business blog, every content should serve a purpose. Unlike a normal blog, where we can add any content and most of the time without any strategy, on a company blog, every content should be well planned. Apart from writing about your niche, there are many ideas which you can implement to make your company blog more engaging and popular. Here I will discuss some of the post ideas for your corporate blog, and you can utilize it and see the difference: Small Business Blog strategy for Offline business owners Blog Post Ideas for Business Blogs: Take a Snapshot People love visuals, and you can simply draw them in by putting … [Read more...] about 9 Quick and Substantial Blog Posts for Your Business Blog
Blogging is not something which is new, but there are many businesses which are understanding the benefits of inbound marketing little late, and taking time to get into blogging arena. For any online business, having a blog has its own advantage, and it’s a cost-effective marketing strategy. Unlike a normal single user blog, a business blog need to have an effective strategy to make blogging work for them. Why your business needs a blog As a business owner, when you are writing down business plan for your blog, there are few things which you need to consider, and also plan out a strategy that will work for you. A common mistake which most of the business blogs are making is, they try to copy the strategy which is used hundred of times, or losing it’s grip. A good idea is to create a strategy from ground level, and it will help you to write a new dimension of business blogging, and will be very useful to promote your online business. There are few common factors which will … [Read more...] about How to Make Your Business Blog Effective
You would have heard the buzz around the internet that many entrepreneurs have joined Twitter, but few are not sure how to use Twitter and how to promote their business in order to obtain best results by Twitter.Here are six tips to help you get more customers or clients through Twitter: How to get more Business using Twitter? 1. Understand market By Using Twitter, the business people can easily find your audience or the Target Market. One of the biggest advantages that Twitter allows business owners is that the opportunity to communicate or connect with the people on which they are targeting and they can see that what the target market or the people are often discussing about. One of the challenges facing by the business owners is that they are not able to know what the target market needs. On Twitter you can listen to your target market, see what are the types of the issues the target market is facing and know what kind of help you can provide to your target market for the issues … [Read more...] about How to Promote Your Business via Twitter Effectively
A hosting service can make or break your blogging success. If you choose a bad one, it can result in slow loading times and frequent site downtime that could badly affect your business. That’s why hosting your websites or blogs is one of the most important tasks. So what are things you should consider before choosing the right hosting service and how important is a hosting service for your online businesses? Let’s jump into the details. How a hosting service could affect your business? Loading time: Your website loading time is the most important thing that could affect your business for good or bad. If your site loads within seconds, you will have more conversion rates. If it takes too much to load, your visitors choose someone else’s site instead of yours. So keeping your loading time to optimal times is the biggest challenge for any online marketer. And your loading time depends mostly on the web hosting service you use. If you use a reliable service like Bluehost, … [Read more...] about Why Should You Use Bluehost for Your Business
Every year many of the startups come roaring in the market with plenty of new ideas, passion, and energy. Being an entrepreneur is not easy. With the launch of the business, comes many responsibilities and an ever growing ‘to-do’ list. One of the high priority items on your list would be managing your books. Bookkeeping or accounting is the lifeblood of the business and poor accounting ethics can damage the company’s reputation and the trust of their clients. So what do they do? They hire an accountant and pay them a huge amount of money to get things done. For start-ups, Bloggers, Freelancers and small businesses hiring a full time is not the best proposition, and so most of these entities hire a professional at the end of the year to take care of their accounting. And as they do not keep their books up to date they end up rushing through the whole process which may be costly and is prone to error because of inefficiency. And even if the owner is good enough in … [Read more...] about Online Invoicing, accounting software – your business needs now
Selecting the name of your domain is as important as naming your newborn baby, as for the lifetime of your business it will be known by that name. There are many rules of thumb which you can follow to find a domain name which matches your business perfectly. Back in the day, it was hard to secure the desired domain name as most of the popular and common words on .com, .org and other top level domain names were taken. At the time of the writing of this post (2016), we have many more options in terms of domain name extensions such as .io, .net, .guru, .mob, .co, .photo, .buzz and so on. Depending on the type of business you have, you can choose a domain name that works best for your business. For example, you can be creative and choose a domain name such as slu.sh rather than slush.com. However, before taking any action at all, you need to conceive the name by which you want to be known online. When it comes to selecting domain names for a company, you need to keep your brand in mind. … [Read more...] about How to Decide Great Domain Names for your Business
In recent months we have seen how social signals are becoming an important part of search engine optimization. There is no doubt that a well planned social media strategy makes or takes down a brand. For example, Lady Gaga (personal branding) quickly became a smash hit, and social media played a major role in her rise to stardom. Regardless of whether your business is small or large, online or offline – social media provides a great opportunity and advantage for every business. I have frequently written about social media in the past, but I’ve never really targeted my posts for small business owners who are looking to increase sales using the power of social media. So today I’ll be sharing some of the great benefits of using social media for your business, which will help you to decide whether or not social media channels might help to promote your business as it has so many others. In the coming days, I will also be sharing more articles on how to create a presence … [Read more...] about Why You Should Use Social Media For Your Business