Creating content – it’s painstaking, backbreaking work if you’re doing it right (don’t plagiarize!). There’s research, drafting a story, writing/creating, formatting, image searches, adding external links… It’s tough, is what I’m saying. What makes it worse? When it goes to ‘waste’. I mean, you poured hours into writing it. Why can’t they show a little appreciation?! It’s a hissy fit I’ve thrown many a times. We already know (from multiple sources), that people Do. Not. Read. They skim through text. Even if you want to be optimistic about it and say your posts are doing fairly well in terms of engagement, what’s to say you can’t do more and attract audiences that would prefer it in other formats? Here’s what Angie Nelson (of The Work at Home Wife) advised us earlier this year. “Instead of thinking that more money comes from more content, spend a good deal of … [Read more...] about How-to Repurpose Your Content Like a Pro
One important thing about social selling is that the success doesn’t come overnight. Things have to be built upon pieces by pieces, relationships have to be nurtured, contacts with influencers have to be made and on the top of it good, relevant and shareable content has to be created on a regular basis. Here we list 5 important steps which will help you tremendously in social marketing and creating an influential brand in online market space. 1. Select the right channel: Social media is flooded with websites, which have their own personas and style of marketing and to add to the complexity new sites are cropping up regularly. Matching your customers with the social media platform on which they are interacting is the first important step towards creating a successful social media marketing program. Facebook, Twitter, LinkedIn, PinInterest, Youtube, Flickr to name a few – choose any one or more, which suit your marketing goals and stick to it. 2. A professional profile: Just … [Read more...] about Social Media Marketing: 5 Steps Towards Success
Links are the currency of the SEO world. The more one-way links a site has pointing towards it, the more trust it has in the eyes of the search engines and the better it will eventually rank. Links can come from just about anywhere—articles, videos, blog commenting, blog posts, presentations, whitepapers, another site and more. A good link building campaign will work to develop a diverse link portfolio so your site can benefit from the interconnectivity of the web. However, link building isn’t as simple as dropping a URL into a few articles and calling it a day. Here are a few link building mistakes that could negatively impact your SEO: 1. Choosing quantity over quality More doesn’t always mean better when it comes to link building. Having 10,000 links from spam blogs isn’t worth as much as having 1,000 links from other trusted, quality sites. While it may be easier to get links from black hat tactics such as link exchanges or cloaked text, you have to ask … [Read more...] about 5 Link Building Mistakes That Can Hold Back Your SEO
Email marketing entails sending promotional emails or company newsletters at regular intervals to the subscribers. But how many of you have heard of transactional emails? Did you know that while comparing email marketing effectiveness data of promotional emails vs. transactional emails, transactional emails emerge out clear winner? By this very virtue, companies who are not harnessing the power of transactional emails are missing out on a huge opportunity on customer interaction, feedback retention and increasing profits from email campaigns. Here we list 5 benefits of transactional email marketing which any business can’t overlook. The U. S. Federal trade commission (FTC) defines a transactional email as: Emails that facilitates an agreed-upon transaction or updates a customer in an existing business relationship. For the purposes of this whitepaper, we will elaborate on the FTC’s definition to describe any email communications that typically share certain … [Read more...] about 5 Vital Benefits of Transactional Email Program
Well, I always wanted to & this post is about that. But before I tell you about this amazing tool, let me quickly tell you one important term that anyone who works online should know: Conversion Optimization Conversion optimization is the process of increasing the percentage of users taking any desired action on your site. For an E-Commerce site, it could be purchasing a product. For a whitepaper landing page, it is signing up via the sign-up form. For a blog, it could be sharing an article, commenting, or taking any other desired action. I have always wanted to see how users are interacting with my content. In the past few months, I have been focusing on tracking users’ behaviors on my site & making changes accordingly. I have been using SumoMe for tracking Heatmaps & content analysis. Are they able to navigate properly? What are the roadblocks on a page? At what stage does a user leave a page or abandon the … [Read more...] about Want To Record How People Are Using Your Website? Try This.
Even as we speak, we are well into the Web 3.0 era, a period which has customization and personalized content at its core. The web is increasingly becoming a space where users can pick and choose the content that would like or want to see and create their own “zone”. For companies, big and small, the future implies revamping their web strategies radically. Reviewing your Website Design In the whole scramble and din of social media and mobile apps, your website is still the most important feature of your digital marketing plan. Your website is your home turf and the base on which you must build all your further marketing and promo campaigns. Preparing your website for the future calls for taking important measures, ranging from web design, user experience, content and marketing. I. Web design The basic rule of web design for the future is to not have any rules. Users are being exposed to a steady stream of … [Read more...] about Business Website Must-Have for Future: Preparing you for the Long Haul
Long-form content (especially long-form articles and blog posts) is currently trending on the web among brands and bloggers because they’re proven to bring more search engine and social media traffic. However, long-form content is not something new. They existed as e-books, whitepapers, guides, etc. for a very long time. It’s just that now it’s everywhere — on blogs, e-zines, news portals, etc. That said, it’s also true that our attention spans are getting shorter — thanks to smartphones and social networks. Long-form content possibly gained its traction among bloggers because of the Google Panda algorithm update because it started rewarding high-quality content and penalized low-quality content (mainly content farms). Now what’s high-quality and what’s low-quality? Well, it depends and varies. Check out: In early 2000s, it was super-easy to get search engine traffic to a website as long as it’s got some content rich web pages. It … [Read more...] about The Ultimate Comparison With Pros & Cons
In the recent years Google has once again made headlines after introducing its recent changes and updates. For many years Google has tried to come up with effective measures to get rid of sites that provide low quality posts. Low quality build linking was a major problem that Google users faced. Since the invention of Google panda updates this problem vanished into the thin air. Today you are therefore guaranteed of receiving the search results of the highest quality whenever you use Google. Many bloggers have always been looking for the best way to increase visibility of their blogging sites. I would suggest you have a look at Pete Fat Pandas and Thin Content post on SEOMoz.org. Effective Strategy So, what is the most effective strategy a person can use so as to increase visitors to his website? Since the introduction of the Google panda updates you can receive as many visitors as possible to your blog. Since the invention of the Google panda updates, many bloggers have improved their … [Read more...] about Guest Blogging Activities Using Google Panda Updates
When ever we talk about SEO, we divide it into on site and off site SEO. Off site SEO mainly contains backlinks and social signals. Specially, to boost your ranking in SERP’s you need to get quality links from other authority sites. We all know the importance of search engine traffic and that getting high quality backlinks to your blog is one of the best ways to improve your blogs rankings and get better search engine traffic and results, this post will be listing 101 ways by which you can get quality backlinks to your blog. Though before we move ahead, here are things that you need to keep in mind. In 2012, Google launched Penguin update, which is targeted to get rid of sites using spammy or paid ways to build links. Also, many ways which I mentioned in the article are not so good ways to get quality backlinks, so I will strikethrough such ways and you can ignore them. Also, when you are building backlinks, you need to keep quality of links and anchor text variation in … [Read more...] about 101 Ways to Get Quality Backlinks To Your Blog
This post is contributed by Sumit Ghosh .Read our submission guidelines. A founder’s journey includes daydreams of their company becoming colossal. When setting up your startup you may be quite nervous, but once you set your feet on the new field, you’ll eventually start enjoying it. With hardline growth on the boundary, the time will come to make the move from the start-up phase to an established brand. But, you need to ensure that your marketing keeps up properly. All the big & successful companies make use of the Facebook as their marketing campaign to escalate their marketing efforts but, always 7 out of 10 are not able to generate their expected revenue. In fact, marketing without a clear marketing strategy is like sailing a boat without oar: you’re not going to end up where you want to. World’s biggest social media network – Facebook, with over 1.65 billion MAUs (monthly active Facebook users) which is a 15% rise year over year. It means if you … [Read more...] about How to Use Facebook Ads as Part of Inbound Marketing Strategy?