Ad servers help publishers manage all of their ad space on all of their digital properties from a single, central console. They store information about ads and deliver them as directed to visitors. They track impressions, views, and clicks, and they generate real-time statistical reports for review and optimization. We signed up for a first-hand look at Epom ad server: A relatively simple ad serving platform for publishers of all scales. Epom Ad Server is a SaaS-priced ad serving and management solution for publishers, advertisers, agencies, and ad networks. It’s a customizable white label software that works seamlessly across a wide range of channels, formats, and platforms. Founded in 2010, Epom’s cross-platform ad serving solution simplifies the process of launching, running, and managing ad campaigns while minimizing time spent on ad operations and revenue optimization. Epom Ad Server delivers over 120B monthly impressions over desktop display alone, supports up to 50 … [Read more...] about Everything at Hand: A Review of Epom Ad Server for Publishers
Google doubleclick campaign manager
Most web publishers are familiar with Google AdSense, in fact, it’s usually the first tool they turn to when they first decide to monetise their website with display ads. AdSense is a great product. For the lack of a better way to put it: It just works. All you need to do is sign up, insert a verification code in your website, create ad units, and then place them at the appropriate locations on your site. Of course, this may be a little bit of an oversimplification, there’s a lot of tweaking, experimentation, and optimisation that you’ll need to do in order to get the most out of AdSense… but setting is up is a pretty straightforward process. However, AdSense is just one ad network and the ad ecosystem is pretty vast. And for those who’ve been around for a while, there are many lucrative options to consider. For the purpose of this post though, we’ll keep the conversation limited to ad exchanges. Maybe you’ve heard of ad exchanges before in … [Read more...] about Ad Networks vs Ad Exchange: What’s the Difference? Which is better suited for you?
Google Analytics made headlines earlier this year when the team behind it announced their enterprise grade solution—the Google Analytics 360 Suite. Native integration with Google products, particularly DFP, enables publishers to serve ads more effectively and monetize better by providing enhanced display ad metrics. Last month, GA360 and DFP integration hit another milestone with the release of the Audience Sharing feature. The team released a case study about AccuWeather to demo the product and generate buzz. Steve Mummey, Director of Ad Strategy & Audience Development, AccuWeather, sums it up: Now that two somewhat different worlds have merged ― ad sales with ops and product analytics ― it’s important that both sides understand the metrics in each platform. That’s what this integration does—bring content and audience data from Google Analytics 360 and DFP metrics on a single table to allow for deeper, more accurate reporting and … [Read more...] about Audience Sharing in Google Analytics 360 Brings New Insights for Publishers
Google’s DoubleClick for Publishers is the go-to ad serving platform that major publishers gravitate to. With 30% of the market share, Doubleclick for publishers or DFP as it is known in common parlance is considered the best ad serving technology out there, be it for web, mobile, or video. Launched in 1996 as an independent, and then revolutionary, ad serving agency for the web, DoubleClick Inc. was later purchased by Google and redressed as DFP. One of the major reasons why DFP remains the most used ad-serving technology is their ability to unleash innovative and vertical focused solutions, guides and knowledge throughout the year. Take look at the innovation of DFP in 2014 and you’ll see why publishers, big and small, love DFP. So we decided that since we have already spoken quite a bit about DoubleClick for Publishers and its pros and cons, how about we take real world examples and success stories of major publishers who scaled their publications with … [Read more...] about 6 DoubleClick for Publishers Case Studies to Learn From
Our ad tech monthly wrap-up covers the most important news in ad technology, ad blocking trends, funding, and other topics of interest to web publishers and advertisers. Quick Brief While advertisers and publishers experiment with new mobile ad formats and mix-model ad stacks including RTB waterfall, header bidding, and S2S header bidding, The Washington Post has decided to dump ad tech partners that are slowing down its website. In partnership with Coalition for Better Ads, Google is planning to launch its own ad blocker that will come bundled with Chrome, while noted by analysts as a good move for the ad industry, publishers are worried about ad blocking further eating into their already diminishing revenues. Despite an overall declining trend in ad tech investments, new ad tech companies continue to receive funding from investors and there's still scope for bid deals, as demonstrated by Adobe's acquisition of ad tech company Moat for $850 … [Read more...] about Ad Tech Monthly: The Washington Post Drops Ad Tech Partners, Googles New Ad Blocker
Our ad tech monthly wrap-up covers the most important news in ad technology, ad blocking trends, funding, and other topics of interest to web publishers and advertisers. Quick Brief While advertisers and publishers experiment with new mobile ad formats and mix-model ad stacks including RTB waterfall, header bidding, and S2S header bidding, The Washington Post has decided to dump ad tech partners that are slowing down its website. In partnership with Coalition for Better Ads, Google is planning to launch its own ad blocker that will come bundled with Chrome, while noted by analysts as a good move for the ad industry, publishers are worried about ad blocking further eating into their already diminishing revenues. Despite an overall declining trend in ad tech investments, new ad tech companies continue to receive funding from investors and there's still scope for bid deals, as demonstrated by Adobe's acquisition of ad tech company Moat for $850 … [Read more...] about Ad Tech Monthly: WSJ Drops Ad Tech Partners, Googles New Ad Blocker More
Note: We provide header bidding optimization services, if you use header bidding and are looking to optimize your stack, please write to us at [email protected] Despite the many leaps in ad technology in recent years such such as programmatic buying and real-time bidding, fact remains that digital advertising is still imperfect at best and inefficient and fragmented at worst. In the race to squeeze the last revenue dollar from their ad inventories, publishers are known to always be experimenting with new hacks, with varying levels of success. One such hack which has been around for some but is only recently gaining popularity is header bidding, also known as advanced bidding or pre-bidding. Should you implement header bidding too? If yes, how? Read on to find out. What is Header Bidding? Header bidding is an advanced programmatic technique which allows publishers to open their inventories to receive bids from multiple ad exchanges before making a call to their ad server … [Read more...] about Is Header Bidding The Next Big Revenue Optimization Hack?
I hate to write “make money online” blog posts as it creates a sense of expectation. If you are a blogger, an internet marketer, or even a beginner then you already know that it is POSSIBLE to make money online. What’s interesting is that, there are plenty of ways to make money online — from selling ads, e-books, affiliate marketing, freelance writing, podcasting, consulting, designing, coding, etc. The idea of this blog post is to highlight some of those online income streams. Please don’t expect overnight success. The thing is, creating an income stream online requires a lot of work, patience, and some money too. If you are a beginner and is absolutely clueless about where to start then this blog post should help you to kick-start (and that’s the idea too). If you have any trouble with any of these options, leave a comment below or you can email me, and I will do my best to find the best resource to help you. Make Money Online With Your Website Do … [Read more...] about 101 Websites For Anyone And Everyone