Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Imagine you have a friend who excitedly tells you that he’s learning to cook. Every day he spends hours planning out recipes, buying ingredients, chopping, grilling, and seasoning until he finally has the perfect creation. And then, after all of his hard work, he takes a few bites and throws away the rest. Frustrating, right? If you’re anything like me, you want to yell at him to enjoy the meal, or invite some friends over for dinner, or donate the leftovers to a local shelter. It’s ridiculous to put in so much work and not make the most of it! Well, here’s my confession: The way you’re feeling right now is exactly how I feel when I talk to bloggers who haven’t written a book. It’s not that bloggers are putting in work for nothing. We all know the value of putting your content out there and sharing it with the world. I believe everyone should have a blog, and I know that’s it’s a crucial piece of your public identity. But, like our … [Read more...] about 4 Reasons Why Every Blogger Needs To Write A Book
When Panda was rolled out last year, we all understood the importance of high quality content and freelancers and Bloggers have moved from quantity to quality. The question, which remain unanswered for many blogger is how to differentiate between low quality and a high quality content. Is it minimum 300-350 word criteria? If yes, how small dictionary words are being ranked in SERP’s? Is it Keyword stuffing only, then why Google is hitting hard on automated and keyword stuffed sites? So, by the end question remains the same for Bloggers on how SERP”s determine quality content writing on any blog. First thing which you need to understand is a quality content is just one part of ranking and Google consider many other factors like over all site SEO, domain ranking, social signal to place you really high in Search engine ranking. But, everything starts with content and even a well On-page optimized content, your ranking is not guaranteed until your quality of your … [Read more...] about 11 Delicious Ways to Judge High Quality Content For Bloggers