Our ad tech monthly wrap-up covers the most important news in ad technology, ad blocking trends, funding, and other topics of interest to web publishers and advertisers. Can the decentralised information model that is central to blockchain help the fragmented supply chains in the ad tech industry? In his column on AdAge, Richard Bush, CTO of New York Interactive Advertising Exchange, makes the case for how it may just. Elsewhere, a superteam of ad tech companies including AppNexus, Index Exchange, LiveIntent, Rocket Fuel, and others have joined hands to fight the Google-Facebook duopoly. Publishers are increasingly frustrated with tech vendors. “Sometimes I need a neck to throttle when something breaks,” reads an anonymous confession on Digiday. Ouch. So, why don’t publishers build their own ad technology? Well, a few are doing that, but it’s not easy. Contrary to reports about small pockets here and there, ad blocking is pretty much on the rise in most … [Read more...] about Ad Tech Monthly: Blockchain, Anti-Duopoly Pacts, New Ad Marketplaces +More
Creating brand equity
Our ad tech monthly wrap-up covers the most important news in ad technology, ad blocking trends, funding, and other topics of interest to web publishers and advertisers. Quick Brief Can the decentralised information model that is central to blockchain help the fragmented supply chains in the ad tech industry? In his column on AdAge, Richard Bush, CTO of New York Interactive Advertising Exchange, makes the case for how it may just. Elsewhere, a superteam of ad tech companies including AppNexus, Index Exchange, LiveIntent, Rocket Fuel, and others have joined hands to fight the Google-Facebook duopoly. Publishers are increasingly frustrated with tech vendors. "Sometimes I need a neck to throttle when something breaks," reads an anonymous confession on Digiday. Ouch. So, why don't publishers build their own ad technology? Well, a few are doing that, but it's not easy. Contrary to reports about small pockets here and there, ad blocking is pretty much on the rise in most regions. What … [Read more...] about Ad Tech Monthly: Blockchain, Anti-Duopoly Pacts, New Ad Marketplaces
Social media marketing is the new way of marketing where the marketers try to link with their target customers through social media means like facebook, twitter etc. Social media marketing is preferred to create the awareness by utilizing the platform where almost every customer approaches on daily basis. The main advantages of social media marketing include: RAISING AWARENESS Raising awareness among the target customers is the foremost reason behind doing the social media marketing. Since the whole lot of population use to visit these social websites, reaching them on their best place will help the marketers beyond thinking. It is also a cheap way of marketing the brand, product or businesses. Hence, if you want to create awareness of your image of the company, the best place to start is the social networks. COMPETITION AWARENESS Since, the social media marketing is useful for building up your company’s image, further; it also helps you to know about the competition currently … [Read more...] about TOP ADVANTAGES OF SOCIAL MEDIA MARKETING (SMM)
This article is about helping you create a blog that you can sell to make huge money. In the abbreviated story below, I will tell you how you can make your blog attractive to buyers, how to find the right buyer, how to negotiate a premium price for your blog, and how to structure the sale. This is the true story of how I co-founded and sold my personal finance media business in 2 years. How and Why I Founded FiGuide.com I founded Figuide.com during business school when I was learning everything about finance that I thought every adult should know, but doesn’t. So I set out to conquer the problem of helping consumers get hard to answer financial questions answered. You know the ones, “Is it better to invest in a 401k or a Roth IRA?” or “What is the best way to set-up an estate plan for my family even though we don’t have a million dollars?” How We Operated our blog and Grew In order to understand how we were able to sell our … [Read more...] about How to Sell Your Blog and Change Your Life
Are you a financial advisor wondering how to get more leads online? Are you struggling to convert your prospects into clients? Read on to learn one marketing channel which will help you to establish yourself as an authority, and get more clients in the most renowned way. Personal finance or finance in any form used to be like rocket science for me until recently. The only thing I know about personal finance so far is that we need to earn, invest under some section such as 80C, 80D etc.. to save taxes, and file our income tax return. A few months ago, I got in touch with a chartered accountant/personal financial advisor/wealth management guy because I was taking out a loan to buy a flat. It was then when I realized how important personal financial planning is for everyone, including you and me. This article is not about the importance of personal finance, but is instead directed to all those personal financial advisors and wealth … [Read more...] about Why Your Personal Finance Business Needs a Blog Right Away!
For the last few years, AdTech has been one of the most frequently discussed buzzwords in the digital media industry. Discussions have typically revolved around ad delivery, revenue optimization, new technologies such as header bidding, challenges such as ad blocking and ad fraud, market fragmentation, scope for consolidation, venture capital, mergers and acquisitions… but now AdTech has a new contender. Enter MarTech, short for Marketing Technology. In this post, we look at this hardly new but increasing popular trend, the difference and similarities between MarTech and AdTech, and the possibility of convergence in the future. So, What is MarTech? The email that landed in your inbox today from a brand was enabled by MarTech, so is the customer support you receive on social media channels, as well as most form of product promotion that is not paid advertising—for instance, a blog post created using a content management system and promoted using a social media scheduling … [Read more...] about The Rise of MarTech and What It Means for AdTech
Affiliate marketing, as you might probably know already, is a multi-billion dollar industry and it’s by far the best way to monetize your website or blog — unless you have your own products and services to sell. If you have a content rich website then there are hundreds of thousands of affiliate programs and affiliate networks available on the web that can make you a fortune. In fact, the secret to six-figure blogging is affiliate marketing. The reason is pretty simple… if you are monetizing your website with the right affiliate program then it can make a lot of money with little effort (of course you need a content rich website with a handsome amount of targeted traffic). It’s just that it takes some time to figure out what’s converting and what’s not. So first things first. Affiliate Programs & Affiliate Networks: What’s What, And What’s Not? Affiliate programs are also called associate programs and it’s a deal between an … [Read more...] about The 18 Best Affiliate Programs & Networks For Anyone And Everyone
Yes, that’s right! It’s the 7th Blogoversary of Minterest. I started Minterest (minterest.com) as a personal finance blog back in 2006 and later in August 2007 I started blogging about “Money, Internet, Investing” (yes, that was the first tagline of Minterest and now as you can see it’s — tech. marketing. mashups.). To be honest it was “Just another WordPress site” literally and I was simply rehashing topics that were of “My interest“. But there is one thing… I was learning. I loved WordPress and that experience from Blogger.com to WordPress.org was awesome. Read: WordPress vs. Blogger.com I started creating blogs on Blogger.com back in 2004 and was treating it like a simple publishing tool. I guess the reason why it didn’t impress or motivate me much was its inability to customize things the way I wanted. And when I tried WordPress I started loving almost all of its aspects and started liking coding as well. Yes, … [Read more...] about 7 Blogging Years. 7 Blogging Lessons. 7 Blogging Tips.