Content marketing is a competition for the chance to educate, amaze, amuse your readers. And the competition is tough; this means your content must not merely be good; it must be outstanding in order to be consumed and shared. Making content go viral is any content producer’s top goal and in this post, I will share my experience and the things I’ve learned about what makes people share content on the Internet. For those who are still not sure why content marketing and social shares are important, here are a few facts: Social shares improve your rankings in search Content marketing improves your brand recognition and strength Together, they positively affect conversion rates and customer loyalty Okay, here’s what you need to know in order to create powerful content that your readers will love. Emotions play an important part in making content go viral because humans often make emotional (and not logical) decisions. Some of you (including me) … [Read more...] about The Psychology of Social Sharing: 5 Things to Know about Viral Content
Crash course social psychology
Home » Social Media » 3 Vital Relationships Between Skin Care And Social Media Marketing In this informative post, I want to highlight the three vital relationships and how this applies to grow your online business. Things would remain as they’re until you decide to change course and do the right thing. A lot of bloggers and social marketers are missing the “point.” Even though there are millions of people on Facebook and Twitter, as well as LinkedIn, you may succeed in sending all of them to your blog and still be broke. Guess what? That would be a lot of money for your web hosting service. This type of traffic will definitely burn your bandwidth and crash your site, especially for beginners and intermediates that wouldn’t go for unlimited file transfer. Take note of these vital relationships. You won’t regret ever reading this. 1. Determine Your Skin/Niche In web marketing, the first thing to do isn’t creating a website or blog and … [Read more...] about 3 Vital Relationships Between Skin Care And Social Media Marketing
Have you heard of the phrase “Monkey-see, Monkey-do”? It’s about how one monkey mimics the act of another monkey. Humans, having evolved from apes, also take cues from other fellow human beings when making decisions. This is called social proof. Social proof is a very effective way to convince prospective buyers by indirectly telling them, “People exactly like you have bought this product, so you should buy it too!” Social proof has been used for a long-time by advertisers to convince a prospective buyer that they should buy this product because everybody else is also buying it. A very simple example of social proof is shown in this video, where a person in the lift conforms to what everybody else is doing, even though they are all facing the wrong direction. See how powerful this is? Now let’s look at why “social proof” is so important. Why do bloggers need social proof? It creates … [Read more...] about What is Social Proof & Why Is It Crucial For Your Blogs Success?
This is the third article in the Udemy Series. In the previous articles, you learned how to make money launching an online course on Udemy, and how to create a course on Udemy. According to Udemy, Bees Ho, one of the top ten instructors on Udemy has earned around $218,935 in sales through her course “Learn to Develop an iPhone or iPad App in 4 Weeks”. How do you think she got noticed out of 14,000+ instructors, and 25,000 courses on Udemy? Many of you may be thinking that her course material is excellent. This is true, but how do you think that such a vast audience discovered her? In today’s post, I will share tips and tricks for the successful marketing of your Udemy course. These are methods used by some of the top instructors of Udemy, which have worked very well for them and yet have not cost them a penny! Tips for promoting your Udemy course 1. Get positive reviews from friends and family Once your course has … [Read more...] about 6 Proven Ways to Market your Udemy Course
If you are at all into computer games, particularly PC and mobile phone games, then you have more than likely noticed the recent trend in game design to offer free games and then give the players the chance to purchase premium content that will make your game better than every one elses. Now, many of you must be wondering what it has to do with Blogging psychology, read on and you will understand some great marketing tips from gaming industry here. I have a friend who works in the game industry and makes these kind of games and we often talk about how the games can make money if they are free. I am not one of these people who likes to pay extra once I have bought a game or even got a game for free to make it better. It just seems to me that once you have paid that should be it. And that is apparently the view of most people, there is only a small fraction of people that will pay for this premium contentbut yet the games company still makes a profit. This is a break down of how gamers … [Read more...] about Blogging Psychology & Gaming Psychology : One and The Same?
The issue of colour is one that is often overlooked when you get to the design of your blog. Often where the social icons are placed or where your opt-in box should go takes priority but you should really have a closer look at how your visitors will react to your use of colour. I’m sure all of you have visited a website where you have instantly affected by the colour of it. Either it is far too bright and turns you off instantly or it is so plain that it just seems dull and there is no reason for you to stay around and even bother to look at the content. The truth is you need a mix between the two and you have to use colours to affect how readers interact with certain elements of your site. What Colours Mean For your Readers? All of the colours have different psychological connotations and will affect people in various ways. Colours have meanings for people which have been evolutionarily and socially enforced. These colours have just as much influence on the internet as they do … [Read more...] about Psychology of Colours in Web-design : How it Affect Readers?
When it comes to social media marketing, a challenge faced by all businesses is that social sites come and go. MySpace, once a social media Godzilla, is today nothing more than a site for social entertainment bought a couple of years ago for only $35 million by Justin Timberlake and Specific Media LLC. Google launched Google+ in June 2011 in yet another endeavor to take down the social media giant, Facebook. No such thing happened as Facebook remains the most popular social site with over one billion users. The latest social site to hit the web is Pinterest with an astounding growth rate that has had social media marketers all over the world excited. Long story short, when one social site recedes, another is born. For businesses, this is a major problem. After all, all social sites contrast with each other in one way or another and the tactics that work on one social site might not necessarily work on another. The challenge is for businesses to find ways to survive as the social media … [Read more...] about 3 Social Media Marketing Skills That Will Never Go Out Of Style
I hate TV because it’s an idiot box! Do you? Today, consumers have developed a resistance towards mediocre marketing strategies. People have opted to download TV series or movies in order to avoid unnecessary advertisement. Initially, billboards were a great source of advertisement, but today we all are too busy with their smartphones. In fact, even online advertisement needs to buck up as banners and pop-ups are losing their charms. This has played a huge role in kick-starting content marketing. In order to become a master in marketing, you need to understand how crucial and impactful and effective content marketing can be. Understanding Content Marketing: The main aim of content marketing is to create intelligent, resourceful, and most importantly consistent content. This content needs to hold relevance to the audience. For which, one needs to be aware of segmenting the content marketing. This is a long process and goes beyond the conventions of traditional media. In content … [Read more...] about 7 Smart Ways to Incorporate Content Marketing into Social Media
Over the last year, social media sites impact on brand brand value have increased tremendously. People, always rant about their feelings about any brand on social media sites like Twitter, Facebook and others. It’s becoming important for any small, media, big company, brand, blogger and media person to monitor their brand. Here I’m sharing some free Social media monitoring tools, which you can use in your day to day life and keep yourself updated about what people are talking about you or your brand. Social media is a media where you can share content on social networks regardless to the medium you are using. Social web is growing very fast and changing rapidly now a days and it is worth for blogger to do social media monitoring for their blog or business websites. Why you are monitoring, is it just because other of your competitor’s are doing or you have your own idea to grow. You must have a clear picture in your mind about your area of focus. By social media you … [Read more...] about 4 Useful Free Social Media Monitoring Tools
Let’s start this article with a story about Steve Jobs and Mac. Many years back, during testing, the Mac took a few minutes to start up. Steve Jobs was furious that it took so long. He had this to say: “Well, let’s say you can shave 10 seconds off of the boot time. Multiply that by five million users and that’s 50 million seconds, every single day. Over a year, that’s probably dozens of lifetimes. So if you make it boot ten seconds faster, you’ve saved a dozen lives. That’s really worth it, don’t you think?” The Mac series of laptops are definitely some of the most solid devices out there compared to their numerous competitors. Compared to Windows, the Mac is: Blazingly fast Not prone to viruses Doesn’t crash as much It’s a well thought out machine and this can be attributed to the late Steve Jobs’s obsession with the product. This kind of obsession undoubtedly makes a great product. It also makes it a haven for … [Read more...] about Best Social Media Desktop Apps for Mac OS: 2016