Are you a newbie blogger wondering how to create great content that performs well in Google Search Engine Result Pages (SERPs)? If so, Google Webmaster Help have recently uploaded a video which explains clearly how to create great and unique content that performs well in search results. In a nutshell, “The key to building a quality website that performs well in search is to focus your website and content on users, not search engines.” “First and foremost, you want to create original content. Think about what your site is really about, and how does it differ from other sites? What can you bring to the table that nobody else can or already has? Spend some time thinking about these thing, and make sure your content reflects it. Also, freshness matters. Many site owners find regularly updating a blog is a great way to keep users constantly engaged. And finally, take some time to periodically evaluate your site and archive any content that is no longer … [Read more...] about How To Create Great & Unique Content That Performs Well In Search Engine Result Pages
We have seen SEO techniques vary month after month, and have witnessed the rise and fall of different tactics in this market. Google has always been a step ahead of the SEO executives, and has continued to challenge the techniques experts follow to rank their sites illegally. Back in the good old days, when the concept of SEO was just born, keyword stuffing, i.e. embedding the keyword multiple times in your post, used to be a good practice to get a better rank. But the change in algorithms, the practice is now considered outdated. Google bots crawl every site on a periodic basis, analyzing both the static as well as dynamic pages, checking the quality of the content posted on the website, and its relevancy with a particular keyword. People refer to content as “King”, but this word is simply not enough to understand the importance of quality content. In my opinion, it would be much better to refer content as the “God”. Good content is the soul of a website … [Read more...] about How to Create Good Content that Ranks Good in Search Engines
When Google Panda hit the blogosphere, it was a terrible moment for many webmasters. Many content writers, SEOs, and link builders lost their jobs. Now, with the way the SEO world is changing, for a newbie and young blogger, this recession proof profession, might never be the same. I’m not going to scare you here, as Google is not evil. One who has followed all of the quality guidelines from Google while maintaining white-hat SEO practices will not only survive, but will be better off regarding traffic and search visibility. This article is targeted for people who are affected by Google Panda updates and have still not recovered from this penalty. One of the main aims of Panda was to kick out content farming and improve the visibility of quality blogs. This update affected the search engine results by 12%. What is Google Panda Content? There is no technical term like “Google Panda Content”, but since the Panda update, quality content is the most talked about topic. … [Read more...] about How To Write Google Panda Content That Everyone Will Love
Creating content that people love is a heavy task you must endure but the ultimate riches will be given to those that tap into the imagination, creativity and lust within niche communities. This Post will show you several of the most popular and beloved types of content people are more than willing to share (a few times) on their social media profiles. What Type of content is most shared on Social media sites? The “Ultimate” Round-Up Post The “ultimate” round up posts pulls together a range of elements from the topic of coverage to the network you tap into to supply your valuable information. People are incredibly busy which is why round-up posts can be incredibly helpful as they aggregate the ‘best-of’ information from within your niche. Common forms of “ultimate” round up posts may include quotes from well-known individuals in your niche, collections of powerful tutorials or any number of highly valuable sets of information that have … [Read more...] about 7 Types of Content People LOVE on Social Media
If you’re not building an email list for your business, you’re missing out a lot. Sorry to be so blunt, but it’s true. Your email list is one of the most valuable assets you have as an online marketer. From my research, I’ve realized that the primary reason why email marketing seems daunting to most people is that they just don’t know how to do it. You have a sign-up form on the sidebar of your blog, and maybe even at the end of each post you publish. But what’s your conversion rate? I’m guessing it’s pretty low. Getting poor conversion rates after spending so much time creating an incentive to give away can be demotivating. Sometimes, that’s what makes some people to say that email marketing doesn’t work. But there are a lot of really smart ways to build and maintain an email list. You just need to be creative. Today, I’ll talk to you about one great list building method: Content upgrades. Content … [Read more...] about Top 7 Content Upgrade Ideas To Get Targeted Email Subscribers
Blogging in 2008 was a completely different experience from how it is to blog in 2016. Earlier, no matter how good or how bad your posts were, you would end up getting some traffic from search engines. In fact, a few pieces of low-quality content wouldn’t affect your whole entire domain. But when Google launched Google Panda (April 2011), they changed the face of the blogosphere. Having thousands of pages indexed in Google will no longer give you great results. Only quality articles will help you survive the SEO battle. One of the other major differences with the Panda algo is that if your blog has a few low-quality pieces of content, you might end up losing your site quality value and you will notice less SERP’s ranking. (FYI, the Panda 4.2 update happened one year ago (July 2015), and there is no way Google is going to give you back your lost traffic. If your site is still missing out on traffic from search engines, it’s time for you to take some serious action … [Read more...] about How to Find Low-Quality Content & Create A Better Site
Whenever we talk about WordPress SEO, WordPress duplicate content is one thing which every SEO professional will suggest you to avoid. It doesn’t mean when people say “WordPress is SEO optimized” they are lying, they are right, but the duplicate content issue in WordPress arises because of many reasons. Today, we will look into some of the basic reasons and will try to fix it one by one. Whenever we talk about WordPress, one common comment which you will always get “WordPress is SEO optimized”. That’s true but not completely. You can start a website on WordPress and expect to start ranking well. By option for WordPress as your Website/Blogging platform, you have taken a wise decision but that’s not all. There are many things which you need to do from the first day when you start using WordPress. What exactly is WordPress duplicate content issue? Content which is the same but can be accessed by two URL. This could be within your blog or could be … [Read more...] about What is WordPress Duplicate Content Issue & Fix for SEO
As more and more people demand for highly relevant and quick information when searching online, Google continues to change and update its searching algorithm for better results. Many Internet marketers employ the use of SEO techniques to achieve higher ranking of websites in the search engine results. However, this can only occur if done correctly, and lawfully. This means staying away from illegal, unethical ‘Black Hat’ SEO techniques and using ‘White Hat’ SEO techniques only. Everyone has the right to begin with the most basic things to optimize their websites, such as ALT and TITLE elements for non-text content, Meta tags for descriptions, .xml sitemap for aiding Google crawl through your website, unique title tags for each page of your website and much more. However, while you move towards more advanced SEO tactics, there are some that will more or less affect your website’s traffic and harm your site’s ranking in Google search results. Such SEO … [Read more...] about 10 Black Hat SEO Techniques That Harms Your Google Ranking
If you are running an ecommerce business, you are probably already promoting your products by using social media in some fashion. You put out a tweet or Facebook post whenever you want to promote a new product, hype up a hot seller. That a great start! But to really maximize your store’s potential, you should not rely solely on social media. Social media is just one part of an overall marketing push that includes various other elements depending on what you’re selling. But one aspect of the marketing mix that is proven to increase sales, and is often neglected by stores just starting out, is content generation. Providing original content in the form of blogs, newsletters, guest posting campaign, video Blogging or infographics can have a measurable impact on your overall marketing push. So here is a little overview on the advantages of generating awesome original content, and a few tips on how to make it a killer. Why to use Content marketing for your E-commerce business: … [Read more...] about How Content Marketing Can Help E-commerce Business?
A content marketing strategy involves many phases through which the right content is drafted and shared cleverly enough to its most relevant audience so as to increase sales. Whether you are an owner of a service website or an eCommerce store,content has a lot to do with your business growth. One has to create content in many forms (including rich texts and graphics). Content is like a bridge that can connect your audience to what you sell. Content that is written uniquely, effectively, and professionally can definitely work. At the same time, the content must also consider a reader’s intent. 2. Recognize intent Before the content is made, you must identify who you are writing for and why. Knowing what online users are searching for and why they are searching for it will help you understand the type of content to make. How do you recognize it? Research terms your users are searching for Study online search patterns of your audience. Use an analytics tool to track a … [Read more...] about How To Make A Content Marketing Strategy That Works!