If you want to build effective brand awareness, the best way is through content marketing. Content marketing is also an excellent way to connect with your customers and readers. With it, you can find a very convenient way to make your goods and services known and readily available to your audience. While content marketing is very effective, it is not very easy. Building a useful marketing strategy can be challenging and requires serious work. However, there are some tools which can make this process easier for you. Using them, you can easily create masterpieces that will be significant, useful, informative, and actionable for your readers. So what are these great content marketing tools? 1. Outbrain Some people have amazing and very informative content but are struggling with publishing and distribution. These two problems are making it difficult for these content marketers to get the desired result for their efforts. If you fall in that group, let Outbrain bail you out. This … [Read more...] about 9 Awesome Content Marketing Tools That Will Make You More Efficient
We are living in the World where a lot of content is produced on every single day. And high-quality content is truly the king People don’t like to watch ads. Nowadays, people take information without the care of banners. So we can say that content marketing strategies are constantly evolving & changing . To stand out from the crowd, you need to have some decent content marketing strategies with you. Suppose you have written a well researched long article and nobody is interested to read it. How will you feel? I would definitely feel sad& I bet you too. There are many companies producing a good amount of content daily. To promote that content, they need to market that content. Until and unless you don’t get revenue for your content, your content is useless. So there are many big companies which are investing more and more money for content marketing. With the help of content marketing, these companies achieve their predefined goals. I know you must … [Read more...] about 8 Actionable Content Marketing Tips For 2017
When people talk about content marketing, they often focus only on the end result. However, research is key to good content. Don’t overlook this important aspect of marketing. According to Zemanta, 44 percent of business marketers are using research as part of their overall marketing strategy. This reveals a growing trend that solid research is the basis for developing an effective, results-oriented content marketing strategy. Research is the first and most vital step when developing and executing a content strategy. Without complete research, the steps of Ideation/Planning, Creation, Connection, and Measurement will be based on insufficient data. Three reasons why research is crucial for your strategy’s effectiveness It’s how you will get to understand your audience and their pain points. Once you achieve this you have a proper guideline as to what content to generate to reach your business objectives, when and how to distribute it, and how to measure its … [Read more...] about Research: The Core of Content Marketing
Blogging & Content marketing are the two most creative and time-consuming fields to work. You need constant exposure to what's new happening in your niche and what is trending amongst them. Keeping an eye on every source daily is not an easy task. But today's era has come up with a wizardry call Android. Android is an awesome and massively powerful Operating System for handheld devices. 1.4 billion of world's smartphones rocking Android. Now coming to the point, it android is so powerful do we use it for our blogging & content marketing? Yes, and we can use it very effectively and same our time. In this post, I'm gonna show you 5 awesome apps which will save your time and make your blogging and content marketing life easier. 1. Quora Content is King. But not every content is king! Writing good content is the key to better SEO and people appreciation. But what kind of content should you consider as KING?? Content related to latest scenario Content related to people's … [Read more...] about 5 Essential Android Apps For Every Blogger & Content Marketer
A content curator is someone who aggregates content from across the web. They’re not the ones who copy stuff from the Internet and repost the same on social media, blogs, etc. Content curators are passionate about what they share and hence they “curate” content before sharing by adding more information and value to it. Content Curation is different from Content Creation because curators don’t generate any significant content by themselves. Their primary goal is to find interesting stuff and then re-publish the same by adding their own views about the content. Don’t Miss: 21 Content Curation Tools That You Never Thought You’d Need Why Content Curators? The internet is an information superhighway. People post gazillions of photos, videos, articles, etc. on the Internet every single day such that no software can sort them. What’s more? It contains a good amount of spam too which machines can’t recognize. According to Fast Company, … [Read more...] about Forget Content Marketing, Let’s Focus On Content Curation
People don’t like to watch ads. Nowadays, people take information without the care of banners. So we can say that content marketing strategies are constantly evolving & changing . To stand out from the crowd, you need to have some decent content marketing strategies with you. Suppose you have written a well researched long article and nobody is interested to read it. How will you feel? I would definitely feel sad& I bet you too. There are many companies producing a good amount of content daily. To promote that content, they need to market that content. Until and unless you don’t get revenue for your content, your content is useless. So there are many big companies which are investing more and more money for content marketing. With the help of content marketing, these companies achieve their predefined goals. I know you must be aware of benefits of Content Marketing & let’s have a quick refresher. This will make it easier for you to grasp the new content … [Read more...] about 8 Actionable Content Marketing Tips For 2016
Home » Blogging » 6 Points for Success Content Marketing to Drive Targeted Traffic Nowadays writing content and making online videos with ample research is not enough for it to be deemed a success. A well-written article, blog or a well-made music video can bite dust, if it is not marketed well. This is where content marketing comes into picture. Content marketing plays a very important role in creation and marketing of content to not only reach out to a wider audience but also attract and engage their interest to convert these potential readers into your actual customers. Content marketing that persuades readers to make decisions in favour of them while enhancing brand loyalty is generally done with an intention to gain higher visibility, drive targeted traffic and enhance sales and profitability. For all these viable reasons, content marketing covers all formats to create strong and interesting content and market their content (using print, visual medium, social … [Read more...] about 6 Points for Success Content Marketing to Drive Targeted Traffic
I hate TV because it’s an idiot box! Do you? Today, consumers have developed a resistance towards mediocre marketing strategies. People have opted to download TV series or movies in order to avoid unnecessary advertisement. Initially, billboards were a great source of advertisement, but today we all are too busy with their smartphones. In fact, even online advertisement needs to buck up as banners and pop-ups are losing their charms. This has played a huge role in kick-starting content marketing. In order to become a master in marketing, you need to understand how crucial and impactful and effective content marketing can be. Understanding Content Marketing: The main aim of content marketing is to create intelligent, resourceful, and most importantly consistent content. This content needs to hold relevance to the audience. For which, one needs to be aware of segmenting the content marketing. This is a long process and goes beyond the conventions of traditional media. In content … [Read more...] about 7 Smart Ways to Incorporate Content Marketing into Social Media
If you are running an ecommerce business, you are probably already promoting your products by using social media in some fashion. You put out a tweet or Facebook post whenever you want to promote a new product, hype up a hot seller. That a great start! But to really maximize your store’s potential, you should not rely solely on social media. Social media is just one part of an overall marketing push that includes various other elements depending on what you’re selling. But one aspect of the marketing mix that is proven to increase sales, and is often neglected by stores just starting out, is content generation. Providing original content in the form of blogs, newsletters, guest posting campaign, video Blogging or infographics can have a measurable impact on your overall marketing push. So here is a little overview on the advantages of generating awesome original content, and a few tips on how to make it a killer. Why to use Content marketing for your E-commerce business: … [Read more...] about How Content Marketing Can Help E-commerce Business?
A content marketing strategy involves many phases through which the right content is drafted and shared cleverly enough to its most relevant audience so as to increase sales. Whether you are an owner of a service website or an eCommerce store,content has a lot to do with your business growth. One has to create content in many forms (including rich texts and graphics). Content is like a bridge that can connect your audience to what you sell. Content that is written uniquely, effectively, and professionally can definitely work. At the same time, the content must also consider a reader’s intent. 2. Recognize intent Before the content is made, you must identify who you are writing for and why. Knowing what online users are searching for and why they are searching for it will help you understand the type of content to make. How do you recognize it? Research terms your users are searching for Study online search patterns of your audience. Use an analytics tool to track a … [Read more...] about How To Make A Content Marketing Strategy That Works!