For a startup, offline events can get really expensive. In the past (especially when we were bootstrapping), we’ve often skipped exhibiting at events primarily because of the huge cost commitment and uncertain RoI. Just like the folks over at Groove and Buffer, we too believe in being transparent in our functionality which is why earlier we shared an in-depth description of how AdPushup raised its first angel investment. Then we went ahead and wrote a post about what it takes and how much it costs to build a kickass office for your startup. Continuing down the same road, in this article we share what all we learned by exhibiting at an offline event along with the cost analysis and our marketing strategy. Event: AdTech 2015, 19-20 March At: New Delhi, India The post is divided into six parts. Read all of them. .: Introduction .: Booth Breakdown .: Viral Marketing Strategy feat. Larry Page and Boogle(sic) .: What we learned from the two days we … [Read more...] about What our Startup Learned as First Time Exhibitors – Cost Breakdown, Analysis and Larry Page
Amortization of start up costs
Home » Social Media » List of Top 8 Controversial and Influential Brands Across the Globe A Quick Preview of the Top Brands around the World The survey asked this question to 3,625 participants coming from 100 nations: “What are the top 8 controversial brands all throughout the globe? In connection with this, these brands had the greatest influence in the lives of people in the year 2006. Apple could not beat Google and stays in the second place. The 2006 acquisition of Google, YouTube got the third place behind Apple. Google and Apple: Landed the Top of the Survey Results Google as well as Apple got the top of the results, however, that does not necessarily mean it was naturally business for either of these two brands. The two launched their latest products, created deals, and persistently innovates the ways which made great influence on people in the year 2006. List of the Top 8 Controversial Brands All Throughout the Globe The listing of the most controversial … [Read more...] about List of Top 8 Controversial and Influential Brands Across the Globe
There are times when you want to try a web-project and would like to keep your invest minimum, in such cases, it’s best to go for affordable hosting that offers freebies to cover up your initial costs. Today I will be sharing those web hosting companies which offer free domain name with web hosting purchase. This way you will save about $10-$12 on your total bill. These web hosting companies are reliable as well as affordable. None the less they offer the free domain and few more freebies such as Facebook ad coupon, AdWords ad coupon to help you in marketing. So, let’s see which all generous hosting companies made the list of hosting companies with a free domain. Bluehost: PHP7 & free SSL This is the first company that I recommend to you because I’m using it for a couple of my WordPress projects, and they are quite efficient in hosting WordPress sites. None the less, they offer free domain name that you can get at the time of purchasing the hosting, or you can … [Read more...] about List of Hosting Which Offers Free Domain – Hint- 1 Offers free Domain For life
Over the years we have seen growth in number of start-ups that are successful, some may have had a brilliant idea but failed due to multiple reasons, few are in early stage companies and bound to grow large any small start-up or a business. All the start-ups contribute to the network and a lot can be learned from them, no matter successful or a failure. Here we will revisit some basics for starting your own business; few elementary level insights. Read: From Solopreneurship to Entrepreneurship There are some business basics that should persist in any company, new or old. While established companies may have found a way to tweak around with these, for a new business owner or entrepreneur company it becomes essential to nurture it like a tree (maybe that’s why the first financial stage is called “Seed”). Business by definition means trading goods, services or both in a commercially viable and profitable way. On the other hand, a startup is a company or a “stage … [Read more...] about What are the Basics for Starting of Your own Business?
If you’re a digital content marketer or professional blogger these days, you’re supposed to wear many hats. The 3 most important ones are content, social media, and email marketing. The goal of today’s post is to leverage this knowledge of how each field works. We cover how to integrate great content into targeted emailing and then combine it with social media power usage. One of the biggest mistakes made nowadays by many marketers and bloggers is to approach each channel separately, in complete disconnect. These different sides of the same coin are often managed by individual professionals who don’t consult with one another, or even by separate agencies, in the case of big brands. We argue that in 2015, the question we need to ask ourselves as content creators is not: “which is better, social media or email marketing?” The real question is “how do we use social media and email marketing together, for the best results?” The 9 tips below … [Read more...] about 9 Social Media and Email Marketing Power-Ups for Better Conversions
9 out of 10 mobile searches lead to action and over 50% to purchase. This is exactly why marketing investments are being shifted more and more to this channel: in 2015, 35 billion dollars were spent on mobile campaigns, more than twice the amount spent in 2013. However, mobile is still a largely uncharted territory: people spend 10% of their media time on smartphones, but only 0.9% of ad spends are on mobile. Here are the main reasons why some companies are afraid to invest more on mobile (and why they are wrong): First: Ad blocking – 5% of the digital population uses ad blocking tools. Many marketers fear this trend will grow and lead to lesser ad visibility. However, it is an overrated phenomenon predominantly affecting only those who do not place their ads properly: if your mobile campaign is aimed at a specific target, people will be happy to receive your message. If they block you, it’s not a big deal: you can spare your budget for those who are really interested. … [Read more...] about How To Increase The Conversions of Your Mobile Campaigns
With the Internet spreading its wings so rapidly over the years, it is only a matter of time before everyone in the world is connected. It has become the main medium for carrying information and it has surpassed its competition in more than one way. It is only natural that, for this reason, many businesses (mostly successful ones) have decided to replace the promotion and marketing over the physical mediums (such as TV and radio) for various types of online promotion. There are a few ways in which you can promote online, as I mentioned in the last sentence. You can use the social networks towards your promotion (also known as the Social Media Marketing, or SMM). You can also hire an SEO (Search Engine Optimization) consultant, who will work towards optimizing the search engines to make sure that your website comes out on top when searching certain keywords that are related to your business. The third option is to promote your business via email, through various types of mailing lists. … [Read more...] about The Importance and Benefits of Email Marketing
YouTube is one of the greatest websites out there. There are millions of people who visit YouTube every day. Having all those people in one spot makes it a gold mine for internet marketers. For bloggers, it can be a great source of free website traffic. We’ve talked about making a video show for your blog, and out of all the free video hosting sites, YouTube is my favorite. Because YouTube is now owned by Google, having quality, high ranking YouTube videos is a great way to get targeted visitors to check out your site. You’ve probably seen at least one or two YouTube videos pop up on your Google search for a particularly competitive keyword. An official YouTube channel for your blog is kind of like a video page for your site. Not only can you customize it according to the look and feel of your site, but you you drive insane amounts of traffic from a global audience. Here I’m sharing 50 great tips to help you drive huge amounts of traffic from YouTube. Like this one … [Read more...] about 50 Ways To Drive Huge Amounts of Traffic from YouTube
Everyone knows that hosting your blog can become a costly affair, and the question of cost arises in every new blogger’s mind. How much is it going to cost to create a self-hosted WordPress blog? There is no upper limit when it comes to blog investment, and in this guide, I will share the minimum amount you need to spend to create a professional blog which you can proudly share with the world. With WordPress, you can start a blog with very little money. The WordPress software is free. You can download it from the WordPress.org page. Still, there are some other necessary elements that you will have to pay for (such as a domain name and a hosting space). These extra costs will depend on your specific requirements. You may also choose to invest in customization, SEO, or other factors along the way. These things may also cost money. If your intent is simply to start a blog on WordPress, you can start with a minimal … [Read more...] about How Much Does it Cost to Start a Self-Hosted WordPress Blog?
Blogging is an activity to share one’s knowledge over the internet. Blogging can also be used for making money. There are lots of techies who found blogging to be so interesting and lucrative that they decided to select blogging as their career. Choosing blogging as a career has lots of advantages. Unlike other business, you do not need a huge investment for starting your new blog, and you can start earning after only 2 or 3 months of hard work. To make your own blog, you need to purchase a hosting service and a domain name. But there is something else you should keep in mind before starting your blog: You don’t need to pay rent for an office space. You can set up an office inside your home and start making money online today. The fact is many professional bloggers, like Harsh, who work from home have to make many changes in their day to day routine in order to keep the motivation for blogging strong. Could you work in your pajamas 365 days a year? You … [Read more...] about How To Set Up A Home Office For Professional Blogging